These are a great way to measure your ROI. Link Clicks will alert you to how many times the Pinterest users clicked on a linked Pin and made it all the way through to your site.

It is also a good indicator of just how interesting your Pin is to targeted audiences. Usually, this closeup action occurs when the user is intrigued by the visual or the content shared. CloseupsĬloseups on Pinterest measure the number of times a user clicks or taps on your Pin so they can gain a zoomed-in view of it. They can also show you any existing patterns and alert you to trends. These impressions can show you if you are expanding your reach. These appearances may be in their Home Feeds, through a different user’s boards, or in search results. Impressions provide the number of times your Pins appear in front of the Pinterest users.

Some of the most beneficial objectives and KPIs for Pinterest include the following. When it comes to devising a social media marketing strategy for Pinterest, much will depend on what your overall objectives are and what Key Performance Indicators (KPs) you wish to measure.

Pinterest content strategy